New Music To Know: Gin Wigmore

You may have heard Gin Wigmore without even realizing it.

Virginia Claire Wigmore, a singer from New Zealand who made her way to Australia before traveling through the U.S. to record her new EP, has seen success abroad but just now made her music available to U.S fans.

Her new single, “Man Like That” is currently being featured in a Heineken commercial titled The Express. The commercial also has cameos from Daniel Craig and Bérénice Marlohe from the upcoming new James Bond film Skyfall. As the men are being chased through the cars on the train Gin’s seductive vocals and foot stomping rhythms are heard.

The track “Man Like That” was written with Butch Walker in Los Angeles and Gin explained that it’s a song for the girls.

“I wanted to write a song for the girls and a song for the girls about dudes that can be real dicks at times,” she said. “It’s kind of a warning song for women. For a particular woman, that this guy is up to no good.”

“Butch has a great sense of rhythm and that kind of a rollicking feel. It was a really nice partnership and it turned out great and I’m really happy with it.”

It just so happens Heineken were quite happy with the song as well.

“The song getting in the Heineken commercial came about through my U.S. publisher,” Gin said. “They were pitching through the advertisement agency through Heineken a song and the agency really liked it. I was really lucky that it stuck in everyone’s heads. It’s been really cool to be a part of something that’s so new for me, new territory.”

After the success of “Man Like That,” Gin knew she wanted Butch Walker to produce her album.

“I hunted him down in Los Angeles and begged to work with him and begged to write with him,” she said. “He agreed and we became very good friends and wrote that song together . . . I’m glad I went with my gut.”

So what can U.S. fans anticipate from Gin’s E.P. Man Like That?

“Expect a fun record, something you can move to and dance to and be expressive and look inside yourself,” she said. “It’s an empowering record with a strong message. Music should be enjoyable.”

Gin explained that she has to write about things that actually happened to her.

“I do feel songs come out better when I write from a personal experience. Really for me that’s the only way I can write,” she said. “It’s got to come from knowing what happened in a certain situation. What it feels like to fall in love. What it feels like to fall out of love. If I hadn’t experienced that I wouldn’t know truly what that is and how to articulate that.”

“It means I’m living my life on a total roller coaster. I’m feeling and I’m crying and I’m dying, everything. It’s great. It’s really expressive,” she said of writing songs. “It’s therapy for me. I think I’d be locked up in an asylum somewhere if I wasn’t writing songs.”

Gin Wigmore’s E.P. Man Like That is available now.

-Annie Reuter, CBS Local


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