Beyoncé has been avoiding using words in her overall marketing plan for the Beyoncé brand for the past few years. And so, with no words at all aside from a succinct #50shades, the pop singer unveiled a teaser trailer for the forthcoming 50 Shades of Grey movie.

Simply an announcement that an announcement is coming, the teaser indicates the world should be on the look out this Thursday (July 24) for the first official film trailer.

Related: Pharrell, Beyonce Lead in MTV Video Music Awards Nominations

Why did Bey garner this particular honor from Hollywood?

It’s not entirely clear, outside of a clear synergistic match up between a large swath of her audience and the audience for the book (females, ages 18-55, all races), but the music in the teaser does appear to be Beyoncé herself doing a little a cappella teaser of her hit single “Crazy In Love.” Watch below.



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