All totaled, we recorded over 100 hours of video interviews this year at If we still used film, that’d be something like 200 miles of film rolled out end to end. But we care about the environment, and are not analog fetishists, so we just stick to digital.

Throughout the year, doe-eyed rookie artists and steely-eyed veterans from all walks of life came into our studios in New York and L.A. to share some time with us, for which we are immensely grateful.

Without any more ado, here are some of our favorite times we had on camera this year, from Echosmith talking about their song “Cool Kids” and Freddie Gibbs talking lyrical prowess to RiFF RAFF’s invention of the Versace Libra Scale.



When we spoke with Jamie, Noah, Sydney and Graham Sierota—the California siblings behind the band Echosmith—earlier this year, they talked about how their song “Cool Kids” seemed to really be connecting with people. This was way before the track off their 2013 debut Talking Dreams, which is about the finer points of not following the crowd, went to No. 13 on the Billboard Hot 100. But even then the Sierotas could see that there was something about the song that people could relate to.

Quote: “There’s a cry to be like the cool kids, like everyone almost has that and it really is a deep emotion, or something that everyone kind of goes through, whether you want to act like it or not. And no matter what situation you’re in, there’s always somebody that you wish, ‘Geez, if only I could do this, if only I could do that,’ And I think it is like a want and an emotion that everyone feels and it’s a very true and authentic emotion and I think that’s why it connects with people so well. We’ve heard a lot of stories like that from fans, people come up to us all the time and say, ‘Oh, that’s my song!’ or ‘That speaks so true to me.’ And I think it’s just a way too for people to hear the song and go through that emotion and I think it helps people.”


Madib & Freddie Gibbs

Freddie Gibbs talks about the song “Real” (a jab at former affiliate Young Jeezy), and his thoughts on a potential lyrical retaliation.

Quote: “Who can run at me lyrically? I ain’t really worried about him making no track back or saying nothing. I could care less about that, man. All that was was how I felt that day and I spoke on it and put it on wax. I ain’t worried about nobody coming at me lyrically. … I don’t think no rapper want to go to that level with me, man. Because he’s gonna want to fight me. I’m gonna make him feel real bad about himself. I don’t care how much money you got, I don’t care how many records you sold. I’ll make you hate me, I’ll make you think about me when you go to sleep at night.”


Riff Raff

You’re not going to get a better quote in an interview than on RiFF RAFF‘s Twitter (e.g. “SOMETiMES iS GOOD TO GO iNTO A PiTCH BLACK DARK ROOM ALONE AND CRY VERSACE TEARS AND OPEN MY SOUL UP AND HOPE THAT GOD REMEMBERS ME.”). But in our interview earlier in this year, RiFF RAFF told a story about the “Versace Libra scale,” the simple machine that keeps the entire entire cosmos in balance.

Quote: “Today’s music world is not what it was ten years ago. It’s not Motown or something where you’re like ‘Hey I see something in you where you have the potential to be very lucrative for our company.’ It’s a Versace Libra Scale. You want more radio play, more promotion , more TV time we’re taking more of your money. That’s gonna cost you, so now you’re getting 20% of your money, but you’re out there. Or you want to keep this side, you’re independent, but you don’t have radio play. And you have to find some type of home base where it’s a label, or a situation with a lot of good connex that will put you in a place where you need to be and where you want to be.”






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