Kim Kardashian Renames Shapewear Line Following Backlash

August 26, 2019
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Kim Kardashian has rebranded her new shapewear line before it even launches.

After a controversial start, the 38-year-old has revealed she will now call her undergarment collection SKIMS Solutionwear, according to Us Weekly.

Earlier this summer, Kardashian was accused of cultural appropriation after initially naming the fashion line Kimono.

The reality star shared the news on Instagram, where she also announced the collection will be available in sizes XXS – 5XL to suit “every body.”

“My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,” she captioned a photo showing herself and models wearing items from the line. “After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. “

Kardashian also disclosed where some of the inspiration for the name originated.

She added, “I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”

Back in June, the “Keeping Up with the Kardashians” star faced backlash after announcing the line would be named Kimono, in reference to the traditional Japanese garment.

Within days, the mother of four listened to the complaints and said she would be renaming the line in the near future.

“When I announced the name of my shapewear line, I did so with the best intentions in mind." Kardashian wrote on Instagram in July.

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”